About AdvaCare

Advacare is a brand owner and exclusive distributor of a number of leading international baby and toy brands.

The seven brands within the AdvaCare stable are Snookums Baby, a proudly South African brand with a proud history of almost 40 years; Sugar & Spice, a high-end custom nursery linen range hand-made in Cape Town; Alex Toys, a unique multi-category toy range developed in the USA, Baby Sense, a brand that embraces the scientific insight that a  baby’s experiences of her sensory world directly impacts her emotional regulation, learning, behaviour and participation in daily life; Tolo Toys, a high-end multi-award winning British brand; Cabbage Creek, a range of affordable but beautifully themed nursery linen and proudly manufactured in Cape Town; and Speedy Cars, a wide range of fun mini pull-back cars.

Our company name, AdvaCare, incorporate many of the values we believe in. First of, all we take our role as trusted advisors to parents very seriously. We also believe that when children interact and play with our products they will invariably gain an advantage. This journey, we are all on together, promises to be an exciting adventure and finally we care about our customers, suppliers, employees, fellow citizens and environment. We are AdvaCare…