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ADVACARE is a brand owner and exclusive distributor of a number of leading international baby and toy brands. The four brands within the ADVACARE stable are SNOOKUMS BABY, a proudly South African brand; ALEX TOYS, a unique toy range developed in the USA, TOLO TOYS, a high-end multi-award winning British brand and BABY SENSE, a proudly South African brand based on the best selling book called Baby Sense.

Our company name, ADVACARE, incorporate many of the values we believe in...first of all we take our role as trusted ADVisors to parents very seriously. We also believe that when children interact and play with our products they will invariably gain an ADVantage. This journey, we are all on together, promises to be an exciting ADVenture and finally we CARE about our customers, suppliers, employees, fellow citizens and environment.
 

 

The Snookums range of baby products was carefully developed over more than 35 years and is constantly infused with new innovative baby products to ensure Snookums stays at the forefront of world trends and baby technology. The brand instills values of trust, safety, affordability and practicality. A key strength of Snookums' baby accessories is the width of its range whilst providing mothers with excellent value for money. From humble beginnings in Cape Town, Snookums products are now being exported to countries as far away as Sweden.
Alex toys provide children with excellent quality, creative products that foster personal expression and build self-esteem through its range of bath toys and arts & craft toys. The toys provide lots of fun in which the whole family can partake. They open a child's mind to new skills, new ideas and a new world. Many of the Alex toys have received prestigious honors in the industry with awards for innovation from leading magazines and toy associations. Alex toys are sold world wide in over 65 countries. Alex is a lifestyle, helping children on a lifetime of learning and discovery.
The primary aim of Tolo Toys is to ensure that all the products develop and stimulate young minds whilst they are having fun. The Tolo range of products is designed with safety and durability in mind. Only the highest grade materials are used during the manufacturing process, and rigorous testing procedures ensure that quality standards remain consistently high. Tolo is committed to the development of an exciting range of products which above all, offers excellent play value, along with fun and excitement during a child's formative years.

The book, Baby sense, has quickly risen the ladder of baby care bestsellers. Based on the success of the book, the Baby Sense ® brand was established in 2004. The objective of the brand is to provide quality calming baby care products and services for parents of babies, based on the sensory principles outlined in the Baby sensebook. At Baby Sense ®, we know a baby develops best when she is calm and rested. However calming a baby is not always easy and sleep problems occur in more than 50% of babies. The authors of Baby Sense, the developers of Baby Sense ® products, as well as other baby care experts, assist parents during these times.


Tel: +27 (0)21 982 2037
Fax: +27 (0)21 981 4695
Postnet 265, Private Bag X13
Brackenfell, 7561, South Africa

© Advacare 2010