The Snookums range of baby products was carefully developed over more than 50 years and is constantly infused with new innovative baby products to ensure Snookums stays at the forefront of world trends and baby technology. The brand instills values of trust, safety, affordability and practicality. A key strength of Snookums’ baby accessories is the width of its range whilst providing mothers with excellent value for money. From humble beginnings in Cape Town, Snookums products are now being exported to over 13 countries.